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How Sigil Reclaimed Revenue and Scaled Brand Protection— Without Building a Scraper

Business Impact

$4M
Recovered

Helped a single customer reclaim lost Amazon revenue.

2+ Engineers Saved

Reduced staffing costs by offloading data collection processes.

Seamless Marketplace Expansion

Scaled to major marketplaces without rethinking infrastructure.

Unique Through Enforcement

Differentiated with shipping enforcement features—not just scraping technology.

Scales with Speed & Focus

Continues to grow without compromising performance or priorities.

The Challenge

For growing eCommerce brands, unauthorized sellers aren’t just a nuisance— they’re a revenue leak, a threat to brand trust, and a source of constant pain for internal teams.

Cliff Stene, CTO and Co-Founder of Sigil, had seen this firsthand. His mission: build a solution that helped brands protect themselves from unauthorized sellers on marketplaces like Amazon and Walmart.

The biggest blocker? Data.

Results

Sigil launched faster, saved engineering headcount, and focused entirely on what differentiates them: enforcement.

Their team now operates across the major marketplaces, relying on Traject Data as the data foundation. With the infrastructure off their plate, Sigil has helped brands remove hundreds of unauthorized sellers-and in one case, recover $4 million in lost Amazon revenue.

And their platform continues to evolve. Instead of maintaining brittle scraping pipelines, Sigil’s engineering team spends zero time on scraping or data ingestion. Instead, they’re fully focused on building enforcement capabilities and features that directly serve their customers.

Looking Ahead

As Sigil looks to expand enforcement into marketplaces like Google Shopping, TikTok, and Facebook, they’re not worried about infrastructure. With Traject Data as a foundation, they can scale confidently- without slowing down.

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How LSG Turned Raw SERP Data into Scalable Growth Tools

AT-A-GLANCE

Customer: LocalSEOGuide.com

Industry: SEO & Local Search Consulting

Use Case: High-scale local rank tracking, agency enablement, SERP feature analysis

APIs Used: SERP API

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$2.3B+ in client revenue

influenced

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Hundreds of custom dashboards

created for partner agencies

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New product lines

launched

SUMMARY

LSG SEO, a leading local search consultancy, started with a bold challenge: help a multinational retailer uncover $1 billion in local SEO opportunities. With Traject Data, they did far more. LSG built a scalable system to surface visibility gaps across 5,000 markets and over 10 million keywords—ultimately delivering insights that helped the retailer generate over $2.3 billion in new revenue.

THE CHALLENGE

Walmart approached LSG SEO with a big ask: uncover $1 billion in local search opportunities across their top categories. To tackle it, LSG scoped 5,000 markets and 40+ product lines quickly realizing they’d need to track around 10 million keywords.

Traditional SEO tools couldn’t handle that scale. Enterprise platforms were too rigid, too expensive, or didn’t support the custom data views LSG needed to deliver real strategy.

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All we needed was good, reliable data, not bloated interfaces. Traject
Data delivered exactly that.

Andrew Shotland
CEO, LSG SEO

THE SOLUTION: TRAJECT DATA

With Traject Data’s high-volume SERP APIs and raw structured format, LSG was able to:

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Batch Processing at Scale:

Enabled high-volume keyword lookups (100+ batches per minute)

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Entity-Based Location Search

Better local relevance for clients across the U.S. and Australia

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Enterprise-Grade Support:

Quick collaboration with Traject Data’s product and CS teams.

LSG used Traject Data to build a proprietary Share of the Voice metric, identifying where competitors weren’t ranking and advising Walmart on where to focus SEO efforts. Walmart piloted the strategy and exceeded revenue targets—ultimately unlocking more than $2.3 billion in new value.

From Consulting to Scalable Products

What started as a custom consulting solution has evolved into scalable SEO tooling that powers downstream agencies and enterprise clients:

  • White-Labeled Dashboards: LSG has created hundreds of custom local rank tracking dashboards for downstream agencies—all powered by Traject Data.
  • SERP Summary & Advanced Analysis: LSG launched tools, such as their SERP Summary solution, to monitor SERP volatility, track feature changes, and detect winners/losers across industry verticals.
  • Client Innovation: From automotive to home services, Traject Data powers LSG’s ability to reverse-engineer competitive signals and validate SEO opportunities at scale.
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Traject Data helped us evolve from a pure services firm into a software-driven business that scales.

Bryan Heckler
Director of Technical Operations, LSG SEO

THE RESULTS

Today, LSG continues to grow its productized offerings—supported end-to-end by Traject Data.

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$2.3B+ in SEO-attributed revenue for a single retail client

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Hundreds of dashboards deployed for agency partners using Traject Data

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New product lines and tooling launched using Traject Data as the foundation

Today, LSG continues to grow its productized offerings—supported end-to-end by Traject Data.

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With Traject Data, we’re not just tracking rankings—we’re building tools that actually win us new business.
Bryan Heckler

Director of Technical Operations, LSG SEO

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How Semify Transformed Its SEO Stack to Track and Act on 400K+ Keywords with 99% Accuracy

AT-A-GLANCE

Customer: Semify

Industry: SEO/Digital Marketing

Use Case: Rank tracking across 400K+ keywords

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250K+

Batches Processed in Under 24 hours

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99.999%

Uptime

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99%+

Data Accuracy

Full Migration

Without Data Loss

SUMMARY

When their legacy SERP provider announced its end-of-life, Semify—a white-label SEO platform serving thousands of businesses—had just two weeks to migrate over 400,000 tracked keywords without compromising client deliverables. Traject Data’s SERP API made that possible. With high-performance batch processing, local SERP accuracy, and exceptional reliability, Semify launched a new infrastructure in days, unlocked new customer features, and reduced failure-prone manual processes.

THE CHALLENGE

Semify provides white-label SEO tools to agencies that manage thousands of client campaigns. Their largest client had flagged inconsistencies in search rankings just as their previous provider was winding down service. Semify needed a replacement that could scale immediately, deliver high-quality localized SERP data, and integrate into their existing systems with minimal disruption.

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We did a proof of concept with Traject Data’s SERP API and were impressed. We migrated everything from our legacy systems in just two weeks—it was a quick and effective transition.

Brendan Ganning
VP of Engineering

THE SOLUTION

Semify briefly evaluated multiple providers but landed quickly on Traject Data. Brendan’s team
selected Traject Data’s SERP API for its unmatched reliability, clean API design, and enterprise-readiness:

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Batch Processing at Scale:

Enabled high-volume keyword lookups (100+ batches per minute)

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Entity-Based Location Search

Better local relevance for clients across the U.S. and Australia

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Google HTML Returns:

Gave Semify’s customers direct visibility into rank placement

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Zero Downtime + 99.999% Uptime:

A crucial factor in choosing a long-term partner

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Enterprise-Grade Support:

Quick collaboration with Traject Data’s product and CS teams.

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The integration has been transformative—addressing key challenges and significantly improving operational efficiency and user experience.

Brian Sappey

Chief Technology Officer

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Working with Traject Data has been incredibly easy. The API documentation is some of the best we’ve seen—clean, clear, and simple to implement. We had no issues at all. With a little help from their team, we were able to move from our old system to the new one in just two or three days. Most of that time was spent testing; the actual coding was lightning fast. We’ve been very happy.

Brendan Ganning

Vice President of Engineering

RESULTS

From Reactive Fix to Strategic Growth Driver

Semify didn’t just migrate data—they upgraded their SEO intelligence engine. With Traject Data’s
SERP API, they:

  • Processed 250,000+ batches in 24 hours during a system catch-up, previously a multi-day task.
  • Achieved 99%+ accuracy on returned data.
  • Eliminated client-reported discrepancies by using HTML captures from Google SERPs.
  • Improved developer velocity by reducing debugging, failed requests, and brittle legacy logic.
  • Enabled new use cases like campaign-specific content validation and pre-sales tools.
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With Traject Data, I processed everything in just 24 hours. Using our old setup, the same work would’ve taken three to four days. The difference in efficiency has been huge.

Brendan Ganning

VP of Engineering

THEY NOW SUPPORT

The integration also served as a forcing function to clean up Semify’s internal data structures, remove tech debt, and make campaign targeting more precise.

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Four search types (campaign, blog content, keyword experiments, sales)

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Near real-time reporting for agencies and SMB clients

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Automated rank checks across thousands of locations

LOOKING AHEAD

Semify continues to expand—across verticals and geographies. With Traject Data’s infrastructure as a backbone, their engineering team is focused on higher-leverage work like customer insights, ranking intelligence, and product innovation.

  • Nearest neighbor ranking support
  • Expanded global entity coverage
  • Deeper collaboration on product feedback loops
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Working with Traject Data has been incredibly easy. Everything just works—the systems are fast, the data is accurate, and the experience has been seamless.

Brendan Ganning

VP of Engineering

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massive

Enterprise Web Data at Unmatched Speed and Reliability: How Traject Data’s IaaS Powers Scalable Data Extraction

THE CHALLENGE

Why In-House Web Scraping Fails at Scale

As companies grow, so do their data extraction needs. Many attempt to build internal web scraping teams, only to encounter significant roadblocks:

Infrastructure Burden

Scaling systems for large-scale data collection requires
significant investment in hardware, software, and skilled personnel.

Anti-Bot Barriers

Websites continuously evolve anti-bot measures, such as CAPTCHAs and IP bans, making it increasingly difficult for in-house teams to keep up.

Performance Gaps

In-house setups often falter under peak loads, leading to delays that can hinder timely business decisions.

Operational Overhead

Managing compliance, maintenance, and specialized teams adds complexity and cost.

Traject Data’s IaaS solution eliminates these obstacles by providing enterprise clients with a fully managed data extraction platform—offering unmatched speed, resilience, and adaptability.

THE SOLUTION

A Combined Approach with Traject Data’s IaaS and Massive Proxy Network

To ensure seamless, high-volume data extraction, Traject Data and Massive provide a complementary, enterprise-grade solution. Traject Data powers the infrastructure, speed, and advanced anti-bot evasion, while Massive enhances access and compliance through its ethically sourced proxy network.

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Speed and Reliability

With an average response time of 6 seconds per request and a P90 of 10 seconds, even during peak loads, Traject Data ensures enterprise-grade performance. Most competitors advertise average speeds, but averages can be misleading due to outliers that distort actual performance. Unlike competitors, Traject Data focuses on P90 to provide a more accurate measure of reliability, ensuring consistent performance even under high-demand conditions.

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Advanced Anti-Bot Evasion

Traject Data continuously refines its anti-bot techniques, leveraging proprietary detection and evasion strategies to ensure uninterrupted access to critical platforms. This allows us to maintain high data integrity even in the most challenging web environments. As websites enhance their anti-scraping measures, we continuously refine our techniques, ensuring uninterrupted data flow from platforms like Amazon, Walmart, and other eCommerce sites.

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Scalability Without the Headaches

Traject Data’s IaaS solution eliminates the need for companies to build internal scraping teams, reducing operational complexity while providing fully managed, real-time access to structured web data.

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Resilience During Disruptions

The January 2025 Google outage disrupted web data collection for many businesses, exposing vulnerabilities in in-house scraping operations. Traject Data’s adaptive infrastructure quickly pivoted to alternative extraction methods, ensuring that our customers experienced minimal disruption—proving that in-house teams would have struggled to maintain continuity under similar conditions.

THE RESULTS

Expanding Reach and Reliability for IaaS

At Traject Data, we continuously optimize our Infrastructure-as-a-Service (IaaS) by integrating the best proxy solutions to enhance global reach, reliability, and performance. Our commitment to sourcing and refining proxy partnerships ensures seamless data extraction at scale. As a result, our enterprise clients have experienced:

99.95% Uptime

Even during disruptions like the January 2025 Google outage, our adaptable infrastructure ensured continuous access to critical data.

100% Faster Data Access

Clients achieved a 2x improvement in speed, reducing latency and improving decision-making.

Optimized Cost Efficiency

By integrating the right proxy solutions, we have minimized operational costs, allowing us to reinvest in innovations like Artificial Intelligence Optimization (AIO) and advancements in organic search intelligence.

Seamless Global Access

Through strategic proxy partnerships, we have expanded data collection capabilities, ensuring uninterrupted access to even the most challenging regions and platforms.

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massive

Big Data Drives Innovation and Increased Efficiency for Legendary Marketing Firm 

(Challenge) SEO Small Data Limitations

As their business grew rapidly, Seer needed a more flexible solution to their new data consumption needs. They wanted to gain an in-depth look at consumer behavior and identify hidden trends in keyword data while avoiding wasted time and spend. They decided to develop an in-house proprietary tool to identify semantic inaccuracies and campaign leaks.

Seer was limited by the volume and depth of the keyword data at their disposal with their previous data provider and by the process to work with the data; it was difficult to identify important keywords driving conversions for their clients.

(Solution) A Partner to Scale With

Seer made the switch to the Traject Data SERP API, pulling data on millions of keywords which they incorporated into their business intelligence and analysis tools. They are now equipped to identify new and hidden trends by having access to an unprecedented amount of data in just hours.

  • Seer ran 2 million keywords for a large international shoe manufacturer through Traject Data. The result was 202 million SERP records populated into Seer’s BigQuery in under 24 hours.
  • Seer currently stores over 7TB, or 6,023,498,262 rows of keyword data in just one of their internal products.

Beyond massive data sets, Traject Data has provided Seer immediate access to the specific data they need by accommodating custom data requests i.e. collecting and pushing the “Date Published” value for Seer’s SERP results. “The fact that we’ve been able to work with Traject to pull in things that aren’t typically available in other platforms gives us a leg up,” says CEO, Wil Reynolds. The extra data allows Seer to validate hypotheses that wouldn’t be possible with basic search results and to create value and build long-term strategies for their clients.

Business Impact

202M

SERP Data Records

6+

Integrated Data Streams

7TB+

Keyword Data

(Results) Immediate Insights from Massive Data Sets

  • Fast answers to difficult-to-answer questions.
  • Moving with statistical significance, free from bias and guesstimates

Impact on an eCommerce Client: “Searching across millions of keywords and pulling in URLs has helped us to find URL patterns in auto-generated pages. We joined that data to paid conversion data, and we had a way of finding where we were getting beat by auto-generated pages for keywords that drive real money.” 

Impact on a Media Publisher: “We have a client whom a lot of people searching for their brand name are looking for jobs, and a lot are looking to buy. We were able to look at 100K+ search terms and get a feel based on the organic results which modifiers on their brand (other than jobs and career keywords) were showing job sites; knowing that intent helped us save that client a lot of money in paid.” 

Client Win We’re Most Proud of: “That one time, we reviewed a competitor’s TV ads and outranked them for the words they brought to market. The competitor was Goliath, our client – David. And we had to be sharp, when the competitor dropped over $25 million on a TV and outdoor campaign to bring a certain word to market, their siloed organization never communicated the TV script to the web team, so every time that ad ran, our client got huge bumps in traffic a fractions of the cost. By the time the competitor realized it, the campaign had run its course over six months.”

Long-Term Impact on Seer Interactive

  • Better data, faster, at an affordable price
  • Easy population of data into Seer’s internal environment 
  • More nimble and productive team
  • Quality and quantity of output has grown dramatically
  • Wasted spend minimized, savings unlocked for clients
  • Moving with statistical significance, free from bias and guesstimates

“Using Traject Data opens up so many more possibilities because we can get more data at a lower cost, faster. It’s a win, win, win…we’d be limiting our ability to find insights for clients if we didn’t have Traject Data. It’s a game changer.” – Ethan Lyon, Director, Innovation

Learn more about Seer Interactive. 

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Traject Data is Your Premier Partner in Web Scraping

Join thousands of satisfied users worldwide who trust Traject Data for all their eCommerce and SERP data needs. Whether you are a small business or a global enterprise, our entire team is committed to helping you achieve your goals and stay ahead in today's dynamic digital landscape. Unlock your organization's full potential with Traject Data. Get started today.

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