serp features

Local Service Ads

What are Local Service Ads?

These ads help local service businesses connect with people in the area who search for the services the businesses offer. Common industries include plumbing, electricians, technicians, etc. Businesses only pay for the ad if they are contacted directly by the customer.

Where do I find local service ads in the SERP?

Local service ads appear above traditional ads or above the local pack. They contain rich data points like stars, reviews, hours, and location.

How to use this parsed SERP feature:

When present in the SERP, Traject Data will parse local service ads in the JSON along with the rich data points included in them.

Get SERP data for Local Service Ads in HTML and JSON:

Traject Data delivers SERP results specific to keyword, search engine, location, language, and device. Get data delivered in HTML and/or JSON via your preferred data platform.

1. Make a POST

First, make a post request to our standard or priority queue.

2. Receive Callback

Process the JSON_ID and/or HTML_ID when available and include in your GET request.

3. GET Data

Get JSON or HTML results via your callback response or cloud delivery method.

				
					"type": "local_service_ads",
"items": [
     {
         "rank": 1,
         "title": "Mister Sparky - Denver",
         "url": "https://www.google.com/search?q=electricians+near+me&cs=0&gsas=1&sabplaceid=ChIJkWXLBI54bIcRGsDiHD0y9G0&sabpi=ChII0fqygQEQv4aMrQkYwd7-rQkSLHhjYXQ6c2VydmljZV9hcmVhX2J1c2luZXNzX2VsZWN0cmljaWFuOmVuLVVTGoQBL2FjbGs_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-5fxAhVIy8gKHQA9DN1IBFAB",
         "cid": "271367505",
         "stars": 4.9,
         "reviews": 793,
         "badge": "google_guaranteed",
         "business_attributes": [
             "Serves Denver",
             "Open 24/7",
             "2 years in business"
         ]
     },
     {
         "rank": 2,
         "title": "CT Electrical Services",
         "url": "https://www.google.com/search?q=electricians+near+me&cs=0&gsas=1&sabplaceid=ChIJkWXLBI54bIcRGsDiHD0y9G0&sabpi=ChII65bCwQEQk6TStAkY_8evoCUSLHhjYXQ6c2VydmljZV9hcmVhX2J1c2luZXNzX2VsZWN0cmljaWFuOmVuLVVTGoQBL2FjbGs_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-5fxAhVIy8gKHQA9DN1IBFAC",
         "cid": "405834603",
         "stars": 4.8,
         "reviews": 26,
         "badge": "google_guaranteed",
         "business_attributes": [
             "Serves Denver",
             "Open now",
             "9 years in business"
         ]
     },
     {
         "rank": 3,
         "title": "Tipping Hat Plumbing, Heating & Electric",
         "url": "https://www.google.com/search?q=electricians+near+me&cs=0&gsas=1&sabplaceid=ChIJkWXLBI54bIcRGsDiHD0y9G0&sabpi=ChII1NaylgEQycDwrwkY1JHGsQkSLHhjYXQ6c2VydmljZV9hcmVhX2J1c2luZXNzX2VsZWN0cmljaWFuOmVuLVVTGoQBL2FjbGs_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-5fxAhVIy8gKHQA9DN1IBFAD",
         "cid": "315403092",
         "stars": 4.6,
         "reviews": 2287,
         "badge": "google_guaranteed",
         "business_attributes": [
             "Serves Denver",
             "Open now",
             "2 years in business"
     ]