In today’s world, marketers need access to reliable, up-to-date data for their campaigns and strategies in order to remain competitive. Traditional methods of accessing data, such as subscription platforms, can take time and effort. There is a more innovative way to shop for data — search and eCommerce APIs. 

By purchasing this kind of data directly from an API, marketers can benefit from quick and easy access to valuable data, while saving time and money in the process. This blog post will explore the advantages of shopping for search and eCommerce data via APIs.

Benefits of Buying Search and eCommerce Data from an API

Buying data from an API saves time and money

As a marketer, you know the importance of data when it comes to creating effective campaigns and identifying insights about your target audience. But accessing and analyzing all the necessary data can be costly and time-consuming. Statista reports that a whopping 9,932 martech solutions were available to marketing professionals in 2022. 

That’s a lot of solutions to sift through to find the right one for your business. And chances are, it’s still not going to have everything you need. That’s why, according to Martech Today, the average marketer uses 6.2 different marketing data platforms to collect and analyze information. That’s a lot of platforms to pay for, maintain, and make sense of.

Buying data directly from an API is a more cost-effective solution. APIs provide an efficient and affordable way to access the data you need without having to pay for multiple platforms. How? APIs are the powerhouse behind all the marketing platforms you’re currently using for data and insights, such as SEMrush, Moz, IRi, NPD, Nielsen, etc. 

With an API, you only pay for the data you need, without the overhead costs associated with maintaining a large data infrastructure (i.e. platform). Additionally, you can often choose from different pricing plans that allow you to pay for the amount or level of access you need — APIs often charge based on usage or volume, which can be more affordable than paying an ongoing subscription for a large data platform. 

APIs are more accurate and timely

Platforms have to be updated — and the data refreshed. APIs provide real-time data as you request it. And APIs are capable of delivering data at lightning-fast speeds, with many capable of providing updates within mere seconds or even milliseconds. This is particularly useful for tracking trends and dealing with a frequently changing market, as it allows you to stay ahead of the competition by accessing the latest data as soon as it becomes available.

For example, let’s say you are running an eCommerce store and want to track the performance of your latest product launch. By obtaining data directly from an API, you can access real-time information about customer search behavior, purchase patterns, and competitor pricing. This allows you to quickly identify any issues or opportunities and make informed decisions about how to optimize your marketing and sales efforts.

Further, because APIs are designed to be constantly updated and maintained, the data you obtain is more accurate and reliable — there is no backend manipulation happening to it. This means you don’t have to worry about spending time and resources analyzing and validating data through multiple sources.

Timely and accurate data is critical to marketing success. Customer behavior, purchase patterns, and market trends change constantly. Using APIs to get real-time data, you can better optimize your marketing strategies to target the right audience at the right time, with the right message.