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In today’s world, marketers need access to reliable, up-to-date data for their campaigns and strategies in order to remain competitive. Traditional methods of accessing data, such as subscription platforms, can take time and effort. There is a more innovative way to shop for data — search and eCommerce APIs.  By purchasing this kind of data […]

APIs have become a buzzword in the world of technology and business. They are the backbone of modern software development, powering everything from mobile apps to cloud computing. As a marketer, you may have heard of them, but what are APIs? And how can they benefit your organization? What are APIs?  Application Programming Interfaces (APIs)

Building and maintaining your own API requires a lot of time and expertise. Unless you have a very specific use case in which you need special features and functionality, chances are you can find an already available API to meet your needs — thanks to the growth of APIs as a product. The prevalence of

You’re building a new product and are looking for the best data source. Or maybe you need a better API for your current application or service. You have three options — build your own API, use a free public API, or pay for a third-party API. Your use case will likely dictate which option you

APIs have become increasingly important to the success of businesses. Many technology products, applications, and systems depend on them to perform their duties. And the number of API requests continues to grow. As a result, poor API performance can slow processes down and impact the user experience — which results in a loss of revenue. 

Why would an SEO limit themselves to some keywords, when all keywords are available? Historically, it’s been a matter of resources and capacity. The more data points you introduce, multiplied by the number of keywords you’re tracking, the faster it becomes unmanageable. When using a typical SEO platform to track keyword data, it requires prioritization

Google 5 different queries, and you’ll see different types of search results for each one. Google the same query on 5 different days, and you may also see different rich results each time.  Why are there so many different types of search results available depending on the query? Google uses a myriad of rich snippets

Featured snippets are a logical progression of Google’s long-standing mission: “To find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for.”   It would follow that for billions of unique queries, there are probably different ways to best display the