How Leading SEO Software and Managed Service Provider Semify Transformed its Data Operations

Challenge: Data Ingestion Obstacles

Accurate SERP data is crucial to Semify for reporting and analyzing SEO performance for their resellers and clients. Semify has very high standards, which necessitates selecting only partners capable of adhering to those standards day in and day out. Prior to the VALUE SERP integration, Semify encountered several challenges with the ingestion of SERP data, such as:

• The existing data retrieval processes were often slow to respond and, in some cases, prone to failure.
• The collected data points, isolated in silos, were susceptible to becoming outdated, hindering strategic decision-making and necessitating improvements.

SEO performance analysis and customer reporting required a more robust enterprise solution to ensure productivity and effectiveness in real time or near real time, which could significantly impact their business.

Solution: Trusted Performance and Partnership

The integration process began with key stakeholders from both companies establishing objectives. A joint project team was created to deliver a flawless integration on or ahead of schedule. The team conducted extensive analysis to guarantee a clearly mapped-out integration, and set goals and objectives with specific KPIs to measure success. 

Semify had factored usage and cost estimations into their enterprise strategies — performance and SLA’s for large datasets were critical considerations. They decided on VALUE SERP for its fantastic performance record, availability and value. Next, the team crafted data mapping and migration strategies so the data flow would be seamless.

Semify’s development team aimed to push the limits of VALUE SERP. The challenge was met with strong support, leading to successful execution of API batching operations, beneficial for both provider and customer. VALUE SERP’s batches feature enhanced stability, performance and availability while maintaining an excellent data pipeline for Semify’s customers. Traject Data played a key role in configuring and adjusting batch operations, further increasing the relevance and accuracy of the datasets for Semify’s systems.

Semify’s shift-left culture with engineering projects, especially those involving external partners, fosters an environment of effective communication and constant developer context. By staying nimble and supporting each other during agile ceremonies and planned milestones, Semify and Traject Data achieved success, as evidenced by the enterprise software integration with VALUE SERP. 

Results: Reliable Data through Scalable Data Operations

The VALUE SERP integration led to significant operational improvements in Semify, and their new systems provide comprehensive performance reports and actionable insights for customers making strategic decisions. 

The overall results have been tremendous:

• Users reporting a better experience with incredibly accurate datasets
• Engineering and operational efficiency gains, and overall speed improvements
• Innovations like faster pipelines, strategic sequencing of API calls, failovers

Post-monitoring efforts within their shift-left culture have significantly advanced Semify applications. 

“The integration of Semify and Traject Data’s VALUE SERP has been transformative, addressing key challenges and significantly improving operational efficiency and user experience.” – Brian Sappey, Semify CTO

Looking ahead, Semify and Traject Data plan to build on this success with ongoing improvements and updates to the integrated system. Both companies are committed to maintaining their partnership, driven by a shared vision for enhanced SEO solutions, accurate data and fast delivery times.

Learn more about Semify.