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JSON, CSV & HTML Google SERP Data

    Structured JSON Data

    Scale SERP’s advanced Google page parsing returns accurate, structured JSON data ready to integrate with your apps. Our consistent JSON output takes the guesswork out of parsing search engine results and eliminates problems associated with changing page layouts.

    When using Batches you can also export data in JSON Lines for easy ingest into big data applications.

    Custom CSV reports

    Scale SERP extracts Google SERP pages into customizable CSV data. Use our CSV Builder, or use API parameters, to choose the CSV columns shown. CSV data is great for pulling straight into spreadsheets for analysts to use or importing into third party analytics platforms.

    Original Page HTML Data

    Use Scale SERP’s HTML output mode to retrieve the exact HTML that downloaded internally. There are many use cases for this including showing live SERP-page previews to your users or customers, and cross-checking the JSON/CSV data Scale SERP returned against the original page HTML.

    Customize Your CSV Output

    When exporting data in CSV format, through the Search API or via Batches, you can use the Scale SERP CSV Builder to specify the exact columns you require. Use it to easily create customized client-specific reports. Check out the docs for more information.

    Data Formats FAQ

    How do I change the data format?

    To change the format of data returned from the Scale SERP Search API just change the output parameter to JSON, CSV or HTML.

    What fields are available in CSV mode?

    Scale SERP allows you to extract every field shown in the JSON output as CSV. See the CSV field reference for a complete list.

    How are different formats charged?

    Each request to the Scale SERP Search API will decrement your monthly search quota by 1, regardless of the output type chosen.

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