Capture Google AI Overviews Data with Our SERP APIs

Traject Data is ready to support you as you expand from just traditional SEO strategy into the rapidly developing world of GEO (Generative Engine Optimization) – optimizing for generative AI and answer engines. SerpWow, Scale SERP and VALUE SERP now provide Google AI Overviews data to support your efforts in understanding and growing generative search performance.

As you’re probably already aware, AI-driven search is transforming traditional search and SEO. Generative search results are meant to provide faster and more personalized answers, leading to a drastic change in the traditional SERP. Where there is an AIO result on the Google SERP, there is now even less room for traditional organic results. Brands now have to compete not just for Google ranking, but for visibility i.e with an AIO.

So what can the AIO data help you to do?

• Analyze AI-generated content structures, topics, citations and how they are evolving over time
• Adapt content: The new data can help you understand Search Algorithm changes so you can adjust your keyword strategies
• Optimize for AI-driven features so you can increase visibility

Feature Details

How to Request AI Overview Data

1. Set engine=google (SerpWow only) and include_ai_overview=true as a parameter in your request
2. Make sure domain is set to .com (or input a US location)
3. Make sure you do not make it a mobile search (desktop only!)

Data Returned

ai_overview_banner – the banner
ai_overview_contents

• type – header or list
• text – content (of header or list)

ai_overview_sources

• source_title
• source_description
• source_url
• source_image
• source_name

What’s Next

Look out for mobile AIO results from our SERP APIs – coming before the end of the year!