AT-A-GLANCE
Customer: LocalSEOGuide.com
Industry: SEO & Local Search Consulting
Use Case: High-scale local rank tracking, agency enablement, SERP feature analysis
APIs Used: SERP API
$2.3B+ in client revenue
influenced
Hundreds of custom dashboards
created for partner agencies
New product lines
launched
SUMMARY
LSG SEO, a leading local search consultancy, started with a bold challenge: help a multinational retailer uncover $1 billion in local SEO opportunities. With Traject Data, they did far more. LSG built a scalable system to surface visibility gaps across 5,000 markets and over 10 million keywords—ultimately delivering insights that helped the retailer generate over $2.3 billion in new revenue.
THE CHALLENGE
Walmart approached LSG SEO with a big ask: uncover $1 billion in local search opportunities across their top categories. To tackle it, LSG scoped 5,000 markets and 40+ product lines quickly realizing they’d need to track around 10 million keywords.
Traditional SEO tools couldn’t handle that scale. Enterprise platforms were too rigid, too expensive, or didn’t support the custom data views LSG needed to deliver real strategy.
All we needed was good, reliable data, not bloated interfaces. Traject
Data delivered exactly that.
Andrew Shotland
THE SOLUTION: TRAJECT DATA
With Traject Data’s high-volume SERP APIs and raw structured format, LSG was able to:
Batch Processing at Scale:
Enabled high-volume keyword lookups (100+ batches per minute)
Entity-Based Location Search
Better local relevance for clients across the U.S. and Australia
Enterprise-Grade Support:
Quick collaboration with Traject Data’s product and CS teams.
LSG used Traject Data to build a proprietary Share of the Voice metric, identifying where competitors weren’t ranking and advising Walmart on where to focus SEO efforts. Walmart piloted the strategy and exceeded revenue targets—ultimately unlocking more than $2.3 billion in new value.
From Consulting to Scalable Products
What started as a custom consulting solution has evolved into scalable SEO tooling that powers downstream agencies and enterprise clients:
- White-Labeled Dashboards: LSG has created hundreds of custom local rank tracking dashboards for downstream agencies—all powered by Traject Data.
- SERP Summary & Advanced Analysis: LSG launched tools, such as their SERP Summary solution, to monitor SERP volatility, track feature changes, and detect winners/losers across industry verticals.
- Client Innovation: From automotive to home services, Traject Data powers LSG’s ability to reverse-engineer competitive signals and validate SEO opportunities at scale.
Traject Data helped us evolve from a pure services firm into a software-driven business that scales.
Bryan Heckler
THE RESULTS
Today, LSG continues to grow its productized offerings—supported end-to-end by Traject Data.
$2.3B+ in SEO-attributed revenue for a single retail client
Hundreds of dashboards deployed for agency partners using Traject Data
New product lines and tooling launched using Traject Data as the foundation
Today, LSG continues to grow its productized offerings—supported end-to-end by Traject Data.
Bryan Heckler
Director of Technical Operations, LSG SEO
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