AT-A-GLANCE
Customer: Semify
Industry: SEO/Digital Marketing
Use Case: Rank tracking across 400K+ keywords
250K+
Batches Processed in Under 24 hours
99.999%
Uptime
99%+
Data Accuracy
Full Migration
Without Data Loss
SUMMARY
When their legacy SERP provider announced its end-of-life, Semify—a white-label SEO platform serving thousands of businesses—had just two weeks to migrate over 400,000 tracked keywords without compromising client deliverables. Traject Data’s SERP API made that possible. With high-performance batch processing, local SERP accuracy, and exceptional reliability, Semify launched a new infrastructure in days, unlocked new customer features, and reduced failure-prone manual processes.
THE CHALLENGE
Semify provides white-label SEO tools to agencies that manage thousands of client campaigns. Their largest client had flagged inconsistencies in search rankings just as their previous provider was winding down service. Semify needed a replacement that could scale immediately, deliver high-quality localized SERP data, and integrate into their existing systems with minimal disruption.
We did a proof of concept with Traject Data’s SERP API and were impressed. We migrated everything from our legacy systems in just two weeks—it was a quick and effective transition.
Brendan Ganning
THE SOLUTION
Semify briefly evaluated multiple providers but landed quickly on Traject Data. Brendan’s team
selected Traject Data’s SERP API for its unmatched reliability, clean API design, and enterprise-readiness:
Batch Processing at Scale:
Enabled high-volume keyword lookups (100+ batches per minute)
Entity-Based Location Search
Better local relevance for clients across the U.S. and Australia
Google HTML Returns:
Gave Semify’s customers direct visibility into rank placement
Zero Downtime + 99.999% Uptime:
A crucial factor in choosing a long-term partner
Enterprise-Grade Support:
Quick collaboration with Traject Data’s product and CS teams.
The integration has been transformative—addressing key challenges and significantly improving operational efficiency and user experience.
Brian Sappey
Chief Technology Officer
Working with Traject Data has been incredibly easy. The API documentation is some of the best we’ve seen—clean, clear, and simple to implement. We had no issues at all. With a little help from their team, we were able to move from our old system to the new one in just two or three days. Most of that time was spent testing; the actual coding was lightning fast. We’ve been very happy.
Brendan Ganning
Vice President of Engineering
RESULTS
From Reactive Fix to Strategic Growth Driver
Semify didn’t just migrate data—they upgraded their SEO intelligence engine. With Traject Data’s
SERP API, they:
- Processed 250,000+ batches in 24 hours during a system catch-up, previously a multi-day task.
- Achieved 99%+ accuracy on returned data.
- Eliminated client-reported discrepancies by using HTML captures from Google SERPs.
- Improved developer velocity by reducing debugging, failed requests, and brittle legacy logic.
- Enabled new use cases like campaign-specific content validation and pre-sales tools.
With Traject Data, I processed everything in just 24 hours. Using our old setup, the same work would’ve taken three to four days. The difference in efficiency has been huge.
Brendan Ganning
VP of Engineering
THEY NOW SUPPORT
The integration also served as a forcing function to clean up Semify’s internal data structures, remove tech debt, and make campaign targeting more precise.
Four search types (campaign, blog content, keyword experiments, sales)
Near real-time reporting for agencies and SMB clients
Automated rank checks across thousands of locations
LOOKING AHEAD
Semify continues to expand—across verticals and geographies. With Traject Data’s infrastructure as a backbone, their engineering team is focused on higher-leverage work like customer insights, ranking intelligence, and product innovation.
- Nearest neighbor ranking support
- Expanded global entity coverage
- Deeper collaboration on product feedback loops
Working with Traject Data has been incredibly easy. Everything just works—the systems are fast, the data is accurate, and the experience has been seamless.
Brendan Ganning
VP of Engineering
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