This year was busy with feature releases and speed optimization – complete data delivered faster than ever to support your growth goals and help you bring new or improved products and services to market.
We cut data retrieval response time by 50% in the past year, with rearchitected infrastructure and parsing improvements ensuring access to fast, clean, and reliable SERP and eCommerce data.
During another record-breaking Prime Day, our engineering team worked around the clock to adjust our data collection methods so Rainforest API customers could capture essential data from Amazon. That was followed by an uneventful (read: no blocking issues) 😀 but sizable delivery of data during Prime Big Deal Days. Customers counted on us to get this valuable sales event data to inform their pricing and product strategies.
Beyond the performance gains, we released nearly 50 product updates across our SERP and eCommerce APIs – many of which were informed by your input on features and functionality.
Highlights of 2024’s releases
🔍 Google Search – SERP APIs
In the AI-powered world of search, the SEO landscape – and the SERP – is changing quickly. Brands now have to compete not just for Google ranking, but for visibility with an AI Overview. Our SERP API customers trust us to reliably capture AIO data as they make the shift to optimizing for generative search to keep their brands visible.
More of 2024’s in-demand SERP releases
With our expanded Google coverage we deliver more of the latest data to inform your traditional SEO and ranking strategies. Monitor your ranking and visibility, check who’s ranking for your search terms and find new competitors.
🛍️ Shopping Aids
Explore Brands
Get the list of suggested brands appearing for your search queries. Check keyword strategy and competitor performance.
Popular Products
Which products show for your search term? Check this selection of items available for purchase to inform product detail page optimization that supports organic ranking.
Buying Guide
See the various sources of product detail insights and editorial content that Google serves for a product category query to understand which content provides an opportunity to appear.
💡Learn & Discover
From Sources Across the Web (Found on the Web)
See who makes it into this snippet, often only outranked by a sponsored result, which gives users a collection of related summary content from multiple sources. Uncover articles and blog posts that cover topics related to your business so you can learn how to rank.
Discussion & Forums
Which forums and online discussions are served to help users research a topic? Get the links and see which content Google is selecting for its high quality i.e. knowledge sharing or troubleshooting.
Questions & Answers
Capture the list of sources for closely related questions and answers based on a search query. Find opportunities to improve your Q&A pages and earn votes.
Courses
Want to see which platforms make it into the carousel Google serves to help users discover courses? Get the course results and details.
✈️ Travel & Entertainment
Top Sights/Things to Do
See if your business is showing up for queries mentioning your business location, and track other businesses in your area that are landing a spot in these top 3-4 attractions.
Tickets & Tours (Sponsored Experiences)
Track competitors and spot new opportunities to stand out and drive revenue with this ad format.
View all releases by product: SerpWow | Scale SERP | VALUE SERP
🛒 Amazon – Rainforest API, ASIN Data API
With expanded data from amazon product and search results pages, our customers are equipped to tackle competitor and product research, and build a strategy for staying competitive both on and off Amazon.
📚Books: Gift Guide Badges
Capture data for the books that earn the Teachers’ Pick, Children’s Book Tip, Editors’ Pick, and Goodreads Choice badges.
Sales Velocity (Recent Sales)
Are you looking to gauge demand for a product? One data point that can help is the sales velocity, or sales in a given time period, from an Amazon product page.
Deal Badges
Track types of deals on your target products during Prime Days and other promotional events so you can build effective strategies for future Amazon sales events.
See more releases: Rainforest API | ASIN Data API
News & Notes
- 💡 Our CEO Rochelle Thielen shares tips to avoid costly mistakes linked to poor quality or inaccurate data
- ✨ How Semify transformed their data operations – read our latest customer success story
- 🎉 Celebrating our certification as a Great Place To Work® for 2024 — We’re grateful to our CEO Rochelle Thielen and our People Ops team for making Traject Data a place where we can all do our best work together!
Thank you
As we get ready to head into 2025, we’re already excited to see what we can do together!
