How to Scrape Google People Also Ask with a SERP API

Google’s “People Also Ask” (PAA) feature is a powerful addition to modern SERPs (Search Engine Results Pages). It presents a list of related questions that help users dig deeper into their original query. For marketers, SEOs, and researchers, this section is a goldmine for keyword research, content strategy, and understanding user intent.

But how do you extract this data at scale?

In this post, we’ll show you exactly how to scrape Google People Also Ask with a SERP API, using Traject Data’s SerpWow API.

What Is the “People Also Ask” Section in Google Search Results?

The People Also Ask (PAA) box is an interactive module that appears on many Google results pages. It displays a set of frequently asked questions related to the original query. When you click on a question, it expands to reveal a short answer—usually pulled from a high-ranking page—and often triggers additional related questions to appear.

This dynamic, self-expanding list gives Google users a quick way to explore connected ideas and refine their search.

Why Is “People Also Ask” Valuable?

For digital marketers, SEOs, and content creators, the People Also Ask box is more than a curiosity—it’s a strategic advantage. Here’s why:

How to Access the People Also Ask Box

If you want to inspect the People Also Ask box manually:

1. Search on Google: Enter your keyword or query.
   
2. Find the PAA Box: It often appears after the first few organic results, though placement varies.
   
3. Expand the Questions: Click any question to see the answer and generate new related questions.

This is helpful for one-off research—but what if you want to collect this data at scale?

How Does People Also Ask (PAA) Work? 

Google generates the People Also Ask (PAA) section of the search results page by analyzing the user’s own history, and the patterns of other users who’ve explored similar topics. Your location and time also factor into the algorithm which means the results can vary across users, location, and time. 

How to Scrape Google People Also Ask with a SERP API

To automate your research and gather PAA data programmatically, a SERP API is the best solution. Here’s how to scrape Google People Also Ask using SerpWow by Traject Data.

Step 1: Sign Up for an API Key

Head to Traject Data and sign up for SerpWow access. You’ll receive a secure API key for authentication.

Step 2: Review the Documentation

Visit the SerpWow API documentation to explore the available endpoints, request parameters, and JSON structure. You’ll find examples for web results, AI Overviews, local listings, and more.

Step 3: Make a Search Request

When you run a query using SerpWow, the response will include a related_questions property. This returns an array of PAA data, including:

• The question text
• The answer snippet
• A link to the source page

{
  "related_questions": [
    {
      "question": "What is a SERP API?",
      "answer": "A SERP API lets you access real-time search engine results programmatically...",
      "link": "https://example.com/what-is-a-serp-api"
    },
    ...
  ]
}
  

Bonus: People Also Search For

SerpWow also supports scraping data from the People Also Search For (PASF) section. This shows up when a user clicks on a result and then returns to the SERP. The API includes this data under the people_also_search_for property—useful for exploring brand associations and related entities.

Why Use Traject Data’s SerpWow for PAA Scraping?

Whether you’re tracking SERP volatility, researching SEO content gaps, or analyzing AI-generated answers over time, SerpWow gives you clean, structured, and scalable access to the People Also Ask section—without the hassle of browser automation or IP rotation.

Key benefits:

• Fast and scalable requests
• Built for the future with adaptability in mind
• Full support for PAA, PASF, AI Overviews and other SERP modules

Ready to Scrape Google People Also Ask?

Traject Data’s SerpWow API makes it easy to tap into Google’s “People Also Ask” insights at scale. Whether you’re optimizing content, tracking brand visibility, or studying question trends, SerpWow delivers reliable data you can build on.

👉 Sign up for an API key
👉 Explore the full API documentation
👉 Watch our quick-start video