What is the Answer Box?
The Answer Box is a section at the top of the page containing a snippet that attempts to answer the searched question. The point of this SERP feature is to answer the searched question without having to click on a result.
Where does the information in the Answer Box come from?
The information in the Answer Box comes from the organic result that Google deems best answers the question. Google will site this website at the bottom of the answer box (see image).
How to use this parsed SERP feature:
Use this SERP feature to measure your content vs. the content that is appearing in Answer Boxes.
Get this SERP feature
Traject Data delivers SERP results specific to keyword, search engine, location, language, and device. Get data delivered in HTML and/or JSON via your preferred data platform.
First, make a post request to our standard or priority queue.
Process the JSON_ID and/or HTML_ID when available and include in your GET request.
Get JSON or HTML results via your callback response or cloud delivery method.
"href": "https://www.coit.com/top-five-carpet-stains", "url": "https://www.coit.com/top-five-carpet-stains", "dirty_url": "https://www.coit.com/top-five-carpet-stains", "base_url": "www.coit.com", "base_domain": "coit.com", "title": "How to Remove Carpet Stains - Top 5 Carpet stains | COIT", "answer_box": true, "answer_box_type": "paragraph"