serp features

Knowledge Panel

What is the Knowledge Panel?

The knowledge panel appears in some Google Searches as an information box next to the search results. It contains rich info regarding the subject of your search.

Where does the information in the Knowledge Panel come from?

The information in the Knowledge Panel comes from the Knowledge Graph, which compiles data from a variety of public sources. Google also receives information from content owners who have claimed a knowledge panel. Google also licenses data so they can provide things such as stock prices or weather forecasts.

How to use this parsed SERP feature:

Traject Data collects all the info found in a Knowledge Graph and parses it accordingly in the JSON file.

Get SERP data for Knowledge Panel in HTML and JSON:

Traject Data delivers SERP results specific to keyword, search engine, location, language, and device. Get SERP feature data delivered in HTML and/or JSON via your preferred data platform.

1. Make a POST

First, make a post request to our standard or priority queue.

2. Receive Callback

Process the JSON_ID and/or HTML_ID when available and include in your GET request.

3. GET Data

Get JSON or HTML results via your callback response or cloud delivery method.

				
					"knowledge_graph": {
    "title": "Captain Blacks",
    "classification": "Bar",
    "description": "Neighborhood bar with a nautical theme & 2 outdoor decks, serving Southern-inspired fare.",
    "website": "https://captainblacksseattle.com/",
    "street": "129 Belmont Ave E, Seattle, WA 98102",
    "phone": "(206) 327-9549",
    "hours": [
        "Thursday, 4–10PM",
        "Friday, 2–10PM",
        "Saturday, 2–10PM",
        "Sunday, 2–10PM",
        "Monday, 4–10PM",
        "Tuesday, 4–10PM",
        "Wednesday, 4–10PM"
    ],
    "business_status": "operational",
    "permanentlyclosed": false,
    "price": "$",
    "stars": "4.5",
    "reviews": "483",
    "placeid": null,
    "tags": null,
    "menu": null,
    "order": "seamless.com, grubhub.com",
    "reservations": null,
    "additional_properties": [
       {
          "type": "order_food",
          "items": [
            {
                "text": "seamless.com",
                "url": "https://www.seamless.com/menu/captain-blacks-129-belmont-ave-e-seattle/2382771?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
            },
            {
                "text": "grubhub.com",
                "url": "https://www.grubhub.com/restaurant/captain-blacks-129-belmont-ave-e-seattle/2382771?utm_source=google&utm_medium=organic&utm_campaign=place-action-link"
            }
        ]
    },
    {
        "type": "critic_reviews",
        "items": [
     {
           "source": "Aimee Rizzo",
           "text": "Captain Black’s is a bar in Capitol Hill that you hit when the weather is nice. Post up on the rooftop patio and get the fried chicken.",
           "url": "https://www.theinfatuation.com/seattle/reviews/captain-blacks"
        }
    ]
},
{
    "type": "third_party_aggregator_ratings",
    "items": [
    {
            "rating": "3.4/5",
            "source": "Grubhub",
            "url": "https://www.grubhub.com/restaurant/captain-blacks-129-belmont-ave-e-seattle/2382771",
            "user_ratings_total": 3
        },
        {
            "rating": "8.1/10",
            "source": "Foursquare",
            "url": "https://foursquare.com/captainblacks/menu",
            "user_ratings_total": 175
        },
        {
            "rating": "3.3/5",
            "source": "Zomato",
            "url": "https://www.zomato.com/seattle/captain-blacks-capitol-hill/reviews",
            "user_ratings_total": 63
        }
    ]
},
{
    "type": "business_attributes",
    "value": [
        "Dine-in",
        "Takeout",
        "Delivery"
    ]
},
{
    "type": "people_also_search_for",
    "value": [
       {
         "title": "The Lookout",
         "url": "https://google.com#"
    },
    {
         "title": "Monsoon Seattle",
         "url": "https://google.com#"
    },
    {
         "title": "Witness",
         "url": "https://google.com#"
    },
    {
         "title": "Rumba",
         "url": "https://google.com#"
    },
    {
         "title": "Saint John's Bar and Eatery",
         "url": "https://google.com#"
    }