serp features

Local Pack

What is the Local Pack?

The main aim of the Local Pack is to provide users with the necessary information about local establishments relevant to their queries. This feature appears inside the SERP in the ‘3-pack’ or ‘4-pack’ (for some business types) form and can give info about the listed establishment’s name, phone number, address, work hours, rating, and location on the map.

Where does the information in the Local Pack come from?

This SERP feature will pull results based on a business’ Google My Business listing, not necessarily content on a website.

How to use this parsed SERP feature:

Use this SERP feature to measure your local rank presence. For local businesses, having a top three position in the local pack is a huge win since these packs are always towards the top of the page when present in the SERP.

Get SERP data for Local Pack in HTML and JSON:

Traject Data delivers SERP results specific to keyword, search engine, location, language, and device. Get data delivered in HTML and/or JSON via your preferred data platform.

1. Make a POST

First, make a post request to our standard or priority queue.

2. Receive Callback

Process the JSON_ID and/or HTML_ID when available and include in your GET request.

3. GET Data

Get JSON or HTML results via your callback response or cloud delivery method.

				
					"local_3_pack": {
    "1": {
       "title": "Crown of India",
       "description": "Indian",
       "stars": "4.7",
       "reviews": "301",
       "pricing": "$$",
       "street": "3109 Federal Blvd",
       "phone": null,
       "website": null,
       "cid": "17686560783439880559",
       "tags": null,
       "zagat": null,
       "additional_properties": [
           {
              "type": "business_attributes",
              "value": [
                 "Dine-in",
                 "Takeout",
                 "No-contact delivery"
              ]
           }
    ]
},
     "2": {
        "title": "Spice Room | Neighborhood Indian Bistro",
        "description": "Indian",
        "stars": "4.6",
        "reviews": "725",
        "pricing": "$$",
        "street": "3157 W 38th Ave",
        "phone": null,
        "website": null,
        "cid": "9472279145493452983",
        "tags": null,
        "zagat": null,
        "additional_properties": [
            {
              "type": "business_attributes",
              "value": [
                 "Dine-in",
                 "Curbside pickup",
                 "No-contact delivery"
              ]
           }
    ]
},
     "3": {
        "title": "Himchuli - Highlands Indian & Nepali Cuisine",
        "description": "Indian",
        "stars": "4.5",
        "reviews": "742",
        "pricing": "$$",
        "street": "3489 W 32nd Ave",
        "phone": null,
        "website": null,
        "cid": "16207155213518389549",
        "tags": null,
        "zagat": null,
        "additional_properties": [
            {
              "type": "business_attributes",
              "value": [
                  "Dine-in",
                  "Curbside pickup",
                  "No-contact delivery"
                ]
            }
        ]
    }
},