The Dataset Trusted by the Wall Street Journal
SKU-level pricing data from Amazon, Walmart & Target — now available to funds and researchers.
Why Top Analysts Are Using This Dataset
Model Market Signals
Analyze Tariff Impact
See how brands and retailers adjusted to policy shifts.
Backtest Price Volatility
Daily data from January 2025 to present for testing and simulation.
No Pipelines Required
Delivered in structured JSON — clean, fast, and cloud-ready.
What’s Included in the WSJ Dataset
This dataset was used in The Wall Street Journal’s pricing coverage (subscription required)
What the Data Looks Like
Want a Custom Dataset Instead?
We also build bespoke pricing datasets for funds tailored by brand, category, frequency, or source.
Frequently Asked Questions
Is this the same dataset used by the Wall Street Journal?
Is the data current?
This is historical snapshot data — a day-by-day capture of product listings from Jan 2025 to present.
It’s ideal for tracking pricing shifts, modeling volatility, and backtesting against market events.
Some products in the dataset may no longer be live today, but their past pricing behavior remains fully preserved.
Which marketplaces are included in this dataset?
The WSJ dataset includes daily pricing snapshots for a broad cross-section of products sold on Amazon, Walmart, and Target in the U.S.
Looking for additional marketplaces?
We also support custom datasets if you’re interested in platforms beyond those listed. Talk to an expert to explore your options.
Can I track other categories or products?
Yes. We support scoped Custom Datasets with tailored SKUs and schedules.
Is the data cleaned or enriched?
No. The data provided is raw and structured. You interpret it on your own terms.
Can I get updates over time?
Yes. We offer daily or weekly refreshes as part of an ongoing subscription.
See What’s Inside
We’ll show you what’s included, how it works, and how to get started.