Chris Angell, Author at Traject Data

Celebrating 2024 With You

This year was busy with feature releases and speed optimization – complete data delivered faster than ever to support your growth goals and help you bring new or improved products and services to market.

We cut data retrieval response time by 50% in the past year, with rearchitected infrastructure and parsing improvements ensuring access to fast, clean, and reliable SERP and eCommerce data.

During another record-breaking Prime Day, our engineering team worked around the clock to adjust our data collection methods so Rainforest API customers could capture essential data from Amazon. That was followed by an uneventful (read: no blocking issues) 😀 but sizable delivery of data during Prime Big Deal Days. Customers counted on us to get this valuable sales event data to inform their pricing and product strategies.

Beyond the performance gains, we released nearly 50 product updates across our SERP and eCommerce APIs – many of which were informed by your input on features and functionality.

Highlights of 2024’s releases

🔍 Google Search – SERP APIs

In the AI-powered world of search, the SEO landscape – and the SERP – is changing quickly. Brands now have to compete not just for Google ranking, but for visibility with an AI Overview. Our SERP API customers trust us to reliably capture AIO data as they make the shift to optimizing for generative search to keep their brands visible.

More of 2024’s in-demand SERP releases
With our expanded Google coverage we deliver more of the latest data to inform your traditional SEO and ranking strategies. Monitor your ranking and visibility, check who’s ranking for your search terms and find new competitors.

🛍️ Shopping Aids

Explore Brands
Get the list of suggested brands appearing for your search queries. Check keyword strategy and competitor performance.

Popular Products
Which products show for your search term? Check this selection of items available for purchase to inform product detail page optimization that supports organic ranking.

Buying Guide
See the various sources of product detail insights and editorial content that Google serves for a product category query to understand which content provides an opportunity to appear.

💡Learn & Discover

From Sources Across the Web (Found on the Web)
See who makes it into this snippet, often only outranked by a sponsored result, which gives users a collection of related summary content from multiple sources. Uncover articles and blog posts that cover topics related to your business so you can learn how to rank.

Discussion & Forums
Which forums and online discussions are served to help users research a topic? Get the links and see which content Google is selecting for its high quality i.e. knowledge sharing or troubleshooting.

Questions & Answers
Capture the list of sources for closely related questions and answers based on a search query. Find opportunities to improve your Q&A pages and earn votes.

Courses
Want to see which platforms make it into the carousel Google serves to help users discover courses? Get the course results and details.

✈️ Travel & Entertainment

Top Sights/Things to Do
See if your business is showing up for queries mentioning your business location, and track other businesses in your area that are landing a spot in these top 3-4 attractions.

Tickets & Tours (Sponsored Experiences)
Track competitors and spot new opportunities to stand out and drive revenue with this ad format.

View all releases by product: SerpWow | Scale SERP | VALUE SERP

🛒 Amazon – Rainforest API, ASIN Data API

With expanded data from amazon product and search results pages, our customers are equipped to tackle competitor and product research, and build a strategy for staying competitive both on and off Amazon.

📚Books: Gift Guide Badges
Capture data for the books that earn the Teachers’ Pick, Children’s Book Tip, Editors’ Pick, and Goodreads Choice badges.

Sales Velocity (Recent Sales)
Are you looking to gauge demand for a product? One data point that can help is the sales velocity, or sales in a given time period, from an Amazon product page.

Deal Badges
Track types of deals on your target products during Prime Days and other promotional events so you can build effective strategies for future Amazon sales events.

See more releases: Rainforest API | ASIN Data API

News & Notes

💡 Our CEO Rochelle Thielen shares tips to avoid costly mistakes linked to poor quality or inaccurate data
✨ How Semify transformed their data operations – read our latest customer success story
🎉 Celebrating our certification as a Great Place To Work® for 2024 — We’re grateful to our CEO Rochelle Thielen and our People Ops team for making Traject Data a place where we can all do our best work together!

Thank you

As we get ready to head into 2025, we’re already excited to see what we can do together!

Traject Data Earns 2024 Great Place To Work Certification™

WESTMINSTER, Colo., Dec. 9, 2024 — Traject Data, which provides SERP and eCommerce API solutions to enable seamless data collection, analysis, and integration, today announced that the company has been Certified™ by Great Place To Work® for 2024. The award is based entirely on what the company’s current employees say about their experience working at Traject Data. This year, 94% of employees said it’s a great place to work, compared to 57% of employees at a typical U.S.-based company.

”Our employees are the driving force behind everything this company does, and we want them to feel supported by a culture that is transparent, welcoming, and honest,” said Rochelle Thielen, CEO of Traject Data. “It’s rewarding and validating to see that our efforts in these areas are working, and we look forward to creating an excellent employee experience for all those who join our ranks.”

“Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,” says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that Traject Data stands out as one of the top companies to work for, providing a great workplace environment for its employees.”

According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. Additionally, employees at Certified workplaces are 93% more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company’s profits and have a fair chance at promotion.

About Traject Data

Traject Data offers the most comprehensive SERP and eCommerce API stack available for fast, clean and reliable data. We are trusted by over 48,000 data-driven retailers, marketers and growth strategists to process 2 billion monthly requests for companies worldwide. With Traject Data there’s no more wasted time and resources – just data-driven decision-making. For more information, visit https://trajectdata.com/ and find us on LinkedIn.

About Great Place to Work Certification™

Great Place To Work® Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified.

About Great Place To Work®

Submitting a Google News sitemap through Google Search Console ensures that Google crawls your articles promptly, which is crucial given Google News’s emphasis on content recency. Automating sitemap creation and submission with each publication increases the chances of your articles appearing in search results soon after publication.

As the global authority on workplace culture, Great Place To Work® brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All™ Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified™ or receiving recognition on a coveted Best Workplaces™ List.

Learn more at greatplacetowork.com and follow Great Place To Work on LinkedIn, Twitter, Facebook and Instagram.

Capture Google AI Overviews Data with Our SERP APIs

Traject Data is ready to support you as you expand from just traditional SEO strategy into the rapidly developing world of GEO (Generative Engine Optimization) – optimizing for generative AI and answer engines. SerpWow, Scale SERP and VALUE SERP now provide Google AI Overviews data to support your efforts in understanding and growing generative search performance.

As you’re probably already aware, AI-driven search is transforming traditional search and SEO. Generative search results are meant to provide faster and more personalized answers, leading to a drastic change in the traditional SERP. Where there is an AIO result on the Google SERP, there is now even less room for traditional organic results. Brands now have to compete not just for Google ranking, but for visibility i.e with an AIO.

So what can the AIO data help you to do?

Analyze AI-generated content structures, topics, citations and how they are evolving over time
Adapt content: The new data can help you understand Search Algorithm changes so you can adjust your keyword strategies
Optimize for AI-driven features so you can increase visibility

Feature Details

How to Request AI Overview Data

Set engine=google (SerpWow only) and include_ai_overview=true as a parameter in your request
Make sure domain is set to .com (or input a US location)
Make sure you do not make it a mobile search (desktop only!)

Data Returned

ai_overview_banner – the banner
ai_overview_contents

type – header or list
text – content (of header or list)

ai_overview_sources

source_title
source_description
source_url
source_image
source_name

What’s Next

Look out for mobile AIO results from our SERP APIs – coming before the end of the year!

Ready to See What Traject Data Can Help You Do?

We’re your premier partner in web scraping for SERP data. Get started with one of our APIs for free and see the data possibilities that you can start to collect.

View All Serp APIs

Revving Up Your Analytics to Capture Your Holiday Share of Wallet Earlier

We’re a few weeks away from Black Friday, but for many consumers the holiday season has already been here for a while, and retailers have started capturing their (un)fair share of wallet earlier. Holiday shoppers have taken advantage of big savings with record-breaking events like Amazon’s second Prime Big Deal Days and Walmart’s first Holiday Deals event in October. In fact, 48% of holiday shoppers began shopping in August, September or October.

Still, 37% of holiday shoppers plan to do their shopping in November and will be looking to score big deals on Black Friday and Cyber Monday. To build their own effective pricing and product strategies, Amazon and Walmart sellers, and competitor marketplaces need to keep an eye on the strategies of successful brands, especially during major sales events like Black Friday and Cyber Monday.

Product pricing in particular is one of the most complex aspects of the big ecommerce marketplaces. Pricing strategies need to consider all factors, some of which are applicable across retailers or marketplaces, i.e. retail holidays or shopping events. Then there are the factors that are unique to a marketplace like Amazon – extreme competition.

Amazon sellers and similar marketplaces must continuously iterate on their pricing strategies by:

Capturing up-to-date pricing data for products in their categories of interest on a regular cadence so they can track product price changes over time i.e. peak and lowest prices
Constantly monitoring competitors, especially in categories with many sellers offering the same type of products
- Track the types of offers and deals i.e. Prime exclusive and Black Friday, and discount amounts
- Make price adjustments to stay competitive and therefore increase the chances of winning the Buy Box

Traject Data’s Rainforest API (Amazon) and BlueCart API (Walmart) provide a real-time deal and discount data feed to keep your analytics and tools fresh. Track ASINs/Product IDs at scale without worrying about maintaining web scrapers.

Effectively execute a dynamic pricing strategy with up-to-the-minute data
Learn how to optimize your assortment
Analyze competitor ad strategy

Here are some examples of data points our customers rely on us for to equip their businesses for marketplace promotion analytics:

Rainforest product results capture Prime Exclusive deals and deal badge

Rainforest API returns results with is_prime_exclusive_deal to indicate whether a product is a Prime Exclusive Deal and with deal_badge to indicate that a deal badge is present and the text presented when request type=product. View docs.

Rainforest search results return a deal object

Rainforest API returns a deal object with a type=search request. The object returns three possible results: link, text and badge_text. View docs.

Try Rainforest API free to capture Amazon data.

Try BlueCart API free to capture Walmart data.

Ready to See What Traject Data Can Help You Do?

We’re your premier partner in web scraping for eCommerce data. Get started with one of our APIs for free and see the data possibilities that you can start to collect.

View All Ecommerce APIS

Prime Big Deal Days: Rainforest API Helps Customers Gather Valuable Data

To build their own effective pricing and product strategies, Amazon sellers and competitors need to keep an eye on the strategies of successful brands, especially during major sales events like Prime Days. Rainforest API captures timely deal and discount data to keep your Amazon analytics and tools fresh.

Track ASINs at scale without worrying about maintaining web scrapers
Monitor competitor pricing
Learn how to optimize your assortment
Analyze competitor ad strategy

In the weeks leading up to the recent Prime Big Deal Days, the Rainforest API team added new features which expanded Prime deals data collection from multiple page (request) types. In the days leading up to the sale, the team carried out testing to prepare for enhanced blockers. What were the results?

24.6M Product Requests with a 94.16% success rate
7.29 M Offers Requests with a 99.5% success rate
6.21M Search Requests with a 99.82% success rate

Here’s the latest on how Rainforest API can support your competitive and market insights during Prime sales events:

Rainforest product results capture Prime Exclusive deals and deal badge

Rainforest API returns results with is_prime_exclusive_deal when request type=product to indicate whether a product is a Prime Exclusive Deal. View docs.

[NEW since last Prime Day] Rainforest can now return results with deal_badge when request type=product to indicate that a deal badge is present and the text presented.

[NEW] Rainforest deals results capture Prime Day and Prime Exclusive deals

Rainforest API now returns deal_badge when request type=deals to indicate the type of deal presented. On the Amazon page, the badge is currently the red text to the right of the % off. Examples of this include “Limited Time Deal,” “With Prime,” and “With Prime early access.” View Docs.

[NEW] Rainforest search results return a deal object

Rainforest API returns a deal object with a type=search request. The object returns three possible results: link, text and badge_text. View docs.

If you’re new here, check out Rainforest API.

Ready to See What Traject Data Can Help You Do?

We’re your premier partner in web scraping for eCommerce data. Get started with one of our APIs for free and see the data possibilities that you can start to collect.

View All Ecommerce APIS

Author Archives: Chris Angell

Celebrating 2024 With You