AI is transforming the tech landscape at a record pace. Nowhere is this shift more apparent than in search. At Google I/O 2025, the biggest update was clear: AI Overviews are now front and center in Google’s search experience. Ads are integrated directly into AI-generated answers, raising new questions about visibility, attribution, and the future of SEO.
Some are calling it the death of SEO as we know it. Whether or not that’s true, one thing is certain: tracking and analyzing Google AI Overviews is now essential.
In this post, we’ll walk through exactly how to scrape Google AI Overviews with a SERP API, using Traject Data’s Scale SERP API—SerpWow—as your go-to tool.
What Can You Scrape from Google?
Scraping Google isn’t limited to standard search results. A robust Google SERP API like Traject Data’s SerpWow gives you structured access to a wide range of search elements, including:
- Search Engine Result Pages (SERPs)
- AI Overviews and AI-generated answers
- Google Shopping results
- Google Ads (PPC placements)
- Google News and Top Stories
- Google Maps / Google Places
- Google Reviews
Whether you’re focused on ecommerce, local SEO, competitive intelligence, or organic rankings, SerpWow delivers clean, reliable data that’s ready to use.
Why Use a SERP API to Scrape AI Overviews?
Google regularly rolls out new anti-scraping defenses that block manual scripts. That makes scraping AI Overviews manually—especially across different locations and devices—slow, error-prone, and expensive.
With a SERP API like SerpWow, you get:
- Stability: No need to maintain brittle scraping scripts.
- Speed: Query and extract data at scale in real time.
- Coverage: Access AI Overviews across devices, locations, and languages.
AI Overviews, in particular, are constantly evolving, making automated, structured access through an API the only practical way to monitor this feature at scale.
How to Scrape Google AI Overviews with SerpWow
Getting started is simple. Here’s a step-by-step guide:
1. Sign Up for an API Key
Head to Traject Data and sign up for access to SerpWow. You’ll receive a unique API key to authenticate your requests.
2. Review the Documentation
Visit the SerpWow API docs to explore available endpoints and parameters. You’ll find working examples for AI Overviews, product data, reviews, local listings, and more.
3. Make Your First API Request
Scrape Google AI Overviews with the Right Parameters
To retrieve AI Overviews, include the following parameters in your API request:
engine=google
include_ai_overview=true
device=mobile
location=United States
Example Request:
https://api.serpwow.com/search?api_key=YOUR_API_KEY&engine=google&q=best+running+shoes&include_ai_overview=true
What You’ll Get in the Response
- ai_overview_banner: The banner area where the AI Overview appears.
- ai_overview_contents: Structured content returned by the AI Overview.
type– Header, paragraph, or listtext– The content of that element
- ai_overview_sources: Source info used by the AI, including:
source_titlesource_descriptionsource_urlsource_imagesource_name
This structured format lets you analyze what Google’s AI says, how it says it, and where the data comes from.
CSV Output for AIO Results
To receive results in CSV format, use the following parameters:
engine=google
output=csv
Mobile Support for Google AIO
To extract AI Overviews from mobile results:
engine=google
include_ai_overview=true
device=mobile
Scrape Google AI Overviews Worldwide
SerpWow supports 200+ Google domains and 40+ languages, making it easy to:
- Track AI Overviews on
google.com,google.co.uk,google.fr, and more - Analyze SERPs across desktop and mobile globally
- Match query language to domain locale for accurate results
Note: Your q parameter must match the language of the Google domain (e.g., French for google.fr) to return AI Overview content.
Ready to Scrape Google AI Overviews?
Whether you’re monitoring brand visibility, tracking competitive content, or studying how AI-generated answers evolve, Traject Data’s SerpWow API gives you the tools you need.
👉 Sign up for an API key
👉 Explore the full API documentation
👉 Watch our quick-start video
Ready to See What Traject Data Can Help You Do?
We’re your premier partner in web scraping for SERP data. Get started with one of our APIs for free and see the data possibilities that you can start to collect.
