We’re a few weeks away from Black Friday, but for many consumers the holiday season has already been here for a while, and retailers have started capturing their (un)fair share of wallet earlier. Holiday shoppers have taken advantage of big savings with record-breaking events like Amazon’s second Prime Big Deal Days and Walmart’s first Holiday Deals event in October. In fact, 48% of holiday shoppers began shopping in August, September or October.
Still, 37% of holiday shoppers plan to do their shopping in November and will be looking to score big deals on Black Friday and Cyber Monday. To build their own effective pricing and product strategies, Amazon and Walmart sellers, and competitor marketplaces need to keep an eye on the strategies of successful brands, especially during major sales events like Black Friday and Cyber Monday.
Product pricing in particular is one of the most complex aspects of the big ecommerce marketplaces. Pricing strategies need to consider all factors, some of which are applicable across retailers or marketplaces, i.e. retail holidays or shopping events. Then there are the factors that are unique to a marketplace like Amazon – extreme competition.
Amazon sellers and similar marketplaces must continuously iterate on their pricing strategies by:
- Capturing up-to-date pricing data for products in their categories of interest on a regular cadence so they can track product price changes over time i.e. peak and lowest prices
- Constantly monitoring competitors, especially in categories with many sellers offering the same type of products
- Track the types of offers and deals i.e. Prime exclusive and Black Friday, and discount amounts
- Make price adjustments to stay competitive and therefore increase the chances of winning the Buy Box
Traject Data’s Rainforest API (Amazon) and BlueCart API (Walmart) provide a real-time deal and discount data feed to keep your analytics and tools fresh. Track ASINs/Product IDs at scale without worrying about maintaining web scrapers.
- Effectively execute a dynamic pricing strategy with up-to-the-minute data
- Learn how to optimize your assortment
- Analyze competitor ad strategy
Here are some examples of data points our customers rely on us for to equip their businesses for marketplace promotion analytics:
Rainforest product results capture Prime Exclusive deals and deal badge
Rainforest API returns results with is_prime_exclusive_deal to indicate whether a product is a Prime Exclusive Deal and with deal_badge to indicate that a deal badge is present and the text presented when request type=product. View docs.
Rainforest search results return a deal object
Rainforest API returns a deal object with a type=search request. The object returns three possible results: link, text and badge_text. View docs.
Try Rainforest API free to capture Amazon data.
Try BlueCart API free to capture Walmart data.
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