AMP stands for “Accelerated Mobile Pages”. Only found on mobile search, they are results that offer faster load times than standard organic mobile results. AMP itself is not a ranking factor for Google but loading time is. Studies have shown that AMPs can increase traffic and overall CTR.
How am I able to identify AMP results in a mobile SERP? (updated June 2022)
AMP results can be found as organic results but they can also be included in news packs (Top Stories). They used to be identified by a lightning bolt icon next to the result itself. Google has since deprecated the AMP icon as part of its last Page Experience update.
How to use this parsed SERP feature:
Traject data will call out in the parsed JSON whether a mobile result is an AMP or not. It will be flagged with a value of either ‘true’ or ‘false’.
Get AMP Results SERP data:
Traject Data delivers SERP data specific to keyword, search engine, location, language, and device. Get data delivered in HTML and/or JSON via your preferred data platform.