Category Archives: SERP

Google’s “People Also Ask” (PAA) feature is a powerful addition to modern SERPs (Search Engine Results Pages). It presents a list of related questions that help users dig deeper into their original query. For marketers, SEOs, and researchers, this section is a goldmine for keyword research, content strategy, and understanding user intent.

But how do you extract this data at scale?

In this post, we’ll show you exactly how to scrape Google People Also Ask with a SERP API, using Traject Data’s SerpWow API.

What Is the “People Also Ask” Section in Google Search Results?

The People Also Ask (PAA) box is an interactive module that appears on many Google results pages. It displays a set of frequently asked questions related to the original query. When you click on a question, it expands to reveal a short answer—usually pulled from a high-ranking page—and often triggers additional related questions to appear.

This dynamic, self-expanding list gives Google users a quick way to explore connected ideas and refine their search.

Why Is “People Also Ask” Valuable?

For digital marketers, SEOs, and content creators, the People Also Ask box is more than a curiosity—it’s a strategic advantage. Here’s why:

How to Access the People Also Ask Box

If you want to inspect the People Also Ask box manually:

1. Search on Google: Enter your keyword or query.
   
2. Find the PAA Box: It often appears after the first few organic results, though placement varies.
   
3. Expand the Questions: Click any question to see the answer and generate new related questions.

This is helpful for one-off research—but what if you want to collect this data at scale?

How Does People Also Ask (PAA) Work? 

Google generates the People Also Ask (PAA) section of the search results page by analyzing the user’s own history, and the patterns of other users who’ve explored similar topics. Your location and time also factor into the algorithm which means the results can vary across users, location, and time. 

How to Scrape Google People Also Ask with a SERP API

To automate your research and gather PAA data programmatically, a SERP API is the best solution. Here’s how to scrape Google People Also Ask using SerpWow by Traject Data.

Step 1: Sign Up for an API Key

Head to Traject Data and sign up for SerpWow access. You’ll receive a secure API key for authentication.

Step 2: Review the Documentation

Visit the SerpWow API documentation to explore the available endpoints, request parameters, and JSON structure. You’ll find examples for web results, AI Overviews, local listings, and more.

Step 3: Make a Search Request

When you run a query using SerpWow, the response will include a related_questions property. This returns an array of PAA data, including:

• The question text
• The answer snippet
• A link to the source page

{
  "related_questions": [
    {
      "question": "What is a SERP API?",
      "answer": "A SERP API lets you access real-time search engine results programmatically...",
      "link": "https://example.com/what-is-a-serp-api"
    },
    ...
  ]
}
  

Bonus: People Also Search For

SerpWow also supports scraping data from the People Also Search For (PASF) section. This shows up when a user clicks on a result and then returns to the SERP. The API includes this data under the people_also_search_for property—useful for exploring brand associations and related entities.

Why Use Traject Data’s SerpWow for PAA Scraping?

Whether you’re tracking SERP volatility, researching SEO content gaps, or analyzing AI-generated answers over time, SerpWow gives you clean, structured, and scalable access to the People Also Ask section—without the hassle of browser automation or IP rotation.

Key benefits:

• Fast and scalable requests
• Built for the future with adaptability in mind
• Full support for PAA, PASF, AI Overviews and other SERP modules

Ready to Scrape Google People Also Ask?

Traject Data’s SerpWow API makes it easy to tap into Google’s “People Also Ask” insights at scale. Whether you’re optimizing content, tracking brand visibility, or studying question trends, SerpWow delivers reliable data you can build on.

👉 Sign up for an API key
👉 Explore the full API documentation
👉 Watch our quick-start video

Google is a goldmine of valuable data—especially for marketers, SEOs, and analysts who need real-time insights. With evolving features like AI Overviews and AI Mode, Google’s search engine results pages (SERPs) are changing faster than ever. That makes it harder (and more important) to stay ahead of the curve. If you want to succeed in SEO, you need accurate, real-time search data. The most efficient way to get it? Scrape Google with an API.

Using a SERP API (Search Engine Results Page API), also known as a Google Search API or web scraping API, is the easiest and most reliable way to access live search results programmatically—no scraping scripts or proxy juggling required. In this guide, we’ll show you how to scrape Google with an API using Traject Data’s Scale SERP API, one of the most powerful tools on the market.

What Do SERP APIs Do?

SERP APIs allow you to extract real-time data directly from search engines like Google, Bing, Yahoo, Baidu, and Naver. They let you monitor search term rankings, featured snippets, ad placements, local results, and more—all in a structured, scalable format.

Unlike manual scraping or general scraping tools, a SERP API:

• Returns clean, structured data
• Adapts automatically as search engine pages evolve
• Handles IP rotation, CAPTCHAs, and rendering behind the scenes

What Can You Scrape from Google?

Scraping Google is not limited to simple search results. A robust Google SERP API like Scale SERP gives you access to multiple datasets, including:

• Search Engine Result Pages (SERPs)
• AI Overviews and AI-generated answers
• Google Shopping results
• Google Ads (PPC placements)
• Google News and Top Stories
• Google Maps / Google Places
• Google Reviews

Whether you’re optimizing for ecommerce, local discovery, or organic rankings, you can extract the exact data you need.

Google’s Anti-Scraping Measures

Google has sophisticated systems in place to block bots and scrapers—CAPTCHAs, rate limiting, IP detection, and dynamic rendering, to name a few. Google continues to enhance its anti-scraping measures every year. That makes manual scraping both unreliable and unsustainable at scale.

The Solution? Scrape Google with an API.

Using a SERP API built specifically for Google, like Traject Data’s Scale SERP, gets you clean, accurate data without getting blocked. These APIs manage proxies, handle anti-bot defenses, and adapt to changes in Google’s SERP structure automatically.

How to Scrape Google with Traject Data’s Scale SERP API

Getting started is simple. Here’s a step-by-step walkthrough:

1. Sign Up for an API Key

Head to Traject Data and sign up for access to Scale SERP. You’ll receive a unique API key that authenticates your requests.

2. Review the API Documentation

Browse the full Scale SERP API documentation to see available endpoints and parameters. You’ll find examples for search queries, product data, reviews, maps, and more.

3. Make Your First Request

https://api.scaleserp.com/search?api_key=YOUR_API_KEY&q=pizza&location=United+States
  

4. Use Asynchronous Retrieval for Scale

For large-scale projects, enable batch processing and asynchronous delivery. Traject Data supports:

• Sending results to an S3-compatible storage bucket
  
• Delivering results via webhook callback
  
• Downloading result sets manually from the UI

This allows for scalable, hands-off data collection and integration.

5. Send the Data to Your BI Tools

Easily connect Scale SERP data to platforms like Looker, Tableau, Power BI, or your own custom dashboards. With structured results, you can slice and dice SERP data by keyword, location, ranking position, and more.

Interested in Scraping Google AI Overviews?

Want to stay ahead of Google’s evolving SERP landscape? Traject Data’s SERPWow API allows you to scrape Google AI Overviews, giving you access to this emerging area of search data.

To include AI Overviews in your results, simply set the following parameters in your request:

• engine=google
• include_ai_overview=true
• Use a .com domain or specify a U.S. location
• To target mobile results, add: device=mobile

Data Returned

The response will include two main objects:

• ai_overview_banner – Contains the AI overview banner displayed at the top of search results.
• ai_overview_contents – Provides detailed AI-generated content:
  • type – Indicates whether the content is a header or list
  • text – The textual content of the header or list item

You’ll also receive AI Overview sources, including:

• source_title
• source_description
• source_url
• source_image
• source_name

With access to Google AI Overviews, you can monitor how generative search impacts rankings, visibility, and user experience—critical insights for advanced SEO strategies.

Ready to Scrape Google with an API?

Want to access real-time search results data without the scraping headache?
Traject Data makes it easy. Start using one of the best Google SERP APIs available today.

• Sign up for an API key 
• Read the full documentation
• Watch our quick-start video

When it comes to scraping Google with an API, Traject Data’s Scale SERP API gives you the power, flexibility, and reliability you need to make smarter decisions—faster.