Data, eCommerce
Category Archives: Data
SERP, Data, eCommerce
Data-Driven Brand Protection: Strategies to Safeguard Your Business
Protect your brand in the digital age with data-driven tools. Learn how Data Collection APIs enable automated brand monitoring, counterfeit detection, and real-time sentiment tracking to safeguard your reputation and build customer trust.
Data, SERP
Navigating the AI Search Engine Wars: How SERP APIs Keep You Ahead of the Curve
AI is altering the tech landscape at an unprecedented pace. Around 72% of businesses are using AI for at least one function, making it the hottest topic in tech circles. Search engine technology, in particular, has undergone rapid evolution. While Google still dominates the market, the rise of AI has sparked disruptions, giving new players a shot at capturing market share. Enter the "Search Engine AI Wars," where established giants and emerging contenders are battling for supremacy.
Data, SERP
Bing Search Market Share is Growing: Why It Matters and How to Rank Higher with APIs
Google dominates the market, but Bing usage is on the rise, now commanding 12% of the global desktop search engine market (16% in the US)—a 63% growth since 2021. Google may be the dominant number one in the search engine market, but Bing is an up-and-coming number two that warrants attention.
Data, eCommerce, SERP
Celebrating 2024 With You
At Traject Data, we celebrate the opportunity to learn about the impressive, data-driven work you do and the features and performance you need to keep business moving forward.
Data, eCommerce
How to Use an Amazon Scraper API to Boost Your Search Rankings
As of August 2024, there are over 9.7 million third-party sellers on Amazon, and the number keeps growing each year. A typical Amazon search returns dozens of pages of results, but most users rarely go beyond the first few pages.
Data, eCommerce
Maximize Your Amazon Sales with Amazon Scraper APIs: A Complete Guide
Leading Amazon resellers leverage web scraping tools to gain insights into pricing, product trends, and market opportunities.
Data, eCommerce, SERP
Capture Reviews & Ratings Data at a Low Cost with an API
In the past, consumers relied on word of mouth to make purchasing decisions. Today, "digital word-of-mouth" — online reviews and ratings — holds immense influence due to its reach and persistence. In fact, online reviews have become critical in shaping...
Data, SERP
Capture Google AI Overviews Data with Our SERP APIs
As you’re probably already aware, AI-driven search is transforming traditional search and SEO. Generative search results are meant to provide faster and more personalized answers, leading to a drastic change in the traditional SERP. Where there is an AIO result on the Google SERP, there is now even less room for traditional organic results.
eCommerce, Data
Revving Up Your Analytics to Capture Your Holiday Share of Wallet Earlier
To build their own effective pricing and product strategies, Amazon and Walmart sellers, and competitor marketplaces need to keep an eye on the strategies of successful brands, especially during major sales events like Black Friday and Cyber Monday.
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