Blog - Traject Data

eCommerce, Data

Revving Up Your Analytics to Capture Your Holiday Share of Wallet Earlier

To build their own effective pricing and product strategies, Amazon and Walmart sellers, and competitor marketplaces need to keep an eye on the strategies of successful brands, especially during major sales events like Black Friday and Cyber Monday.

Data

Maximizing News SEO Visibility on Google with APIs

In today’s digital landscape, online news consumption has become the norm, with 93% of U.S. adults accessing news online, a figure that continues to grow.

Marketing team leveraging SERP data to analyze and monitor their SEO marketing strategy.

eCommerce, Data

Harnessing the Power Of SERP APIs to Spearhead Your SEO Strategy

Every business aims to improve its Search Engine Optimization (SEO), which is widely accepted as more cost-effective than paid marketing. Once you've optimized your website for search engines, you can attract organic traffic without paying for each click, making SEO a sustainable long-term strategy with a significantly higher return on investment.

Data, eCommerce

Prime Big Deal Days: Rainforest API Helps Customers Gather Valuable Data

Perhaps unsurprisingly, Prime Big Deal Days (October 8-9) was Amazon’s biggest October shopping event to date. More shoppers shopped and scored early holiday deals across several top categories like electronics and home during this year’s event. Meanwhile, the Rainforest API team kept busy closely monitoring the flow of essential Amazon data during the sale to ensure there were no disruptions.

SERP, eCommerce, Data

Search and eCommerce APIs: The Smarter Way to Shop Data for Marketers

In today’s world, marketers need access to reliable, up-to-date data for their campaigns and strategies in order to remain competitive. Traditional methods of accessing data, such as subscription platforms, can take time and effort. There is a more innovative way...

Tutorials, SERP

What Are APIs? Definition & Examples — for Marketers

APIs have become a buzzword in the world of technology and business. They are the backbone of modern software development, powering everything from mobile apps to cloud computing. As a marketer, you may have heard of them, but what are...

Data

Quit Building Your Own APIs: Leverage API Products

Building and maintaining your own API requires a lot of time and expertise. Unless you have a very specific use case in which you need special features and functionality, chances are you can find an already available API to meet...

Tutorials

Should You Build an API? Or Use a Public or Third-Party API?

You’re building a new product and are looking for the best data source. Or maybe you need a better API for your current application or service. You have three options — build your own API, use a free public API,...

Tutorials

How to Measure & Improve API Performance

APIs have become increasingly important to the success of businesses. Many technology products, applications, and systems depend on them to perform their duties. And the number of API requests continues to grow. As a result, poor API performance can slow...

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