Traject Data Blog
Insights, trends, and educational information to make the most of your API program and data management

Search and eCommerce APIs: The Smarter Way to Shop Data for Marketers
In today’s world, marketers need access to reliable, up-to-date data for their campaigns and strategies in order to remain competitive. Traditional methods of accessing data,

What Are APIs? Definition & Examples — for Marketers
APIs have become a buzzword in the world of technology and business. They are the backbone of modern software development, powering everything from mobile apps

Quit Building Your Own APIs: Leverage API Products
Building and maintaining your own API requires a lot of time and expertise. Unless you have a very specific use case in which you need

Should You Build an API? Or Use a Public or Third-Party API?
You’re building a new product and are looking for the best data source. Or maybe you need a better API for your current application or

How to Measure & Improve API Performance
APIs have become increasingly important to the success of businesses. Many technology products, applications, and systems depend on them to perform their duties. And the

Choosing a BI Tool To Work with Traject Data
Why would an SEO limit themselves to some keywords, when all keywords are available? Historically, it’s been a matter of resources and capacity. The more